Creative Social Advocate
Marketing Strategist
Artist
WHAT I LOVE TO CREATE
Art, Media
&
Technology
Digital Doula App
“Digital Doula” is a mobile app concept for high-risk pregnant women of color in Harlem to reduce infant mortality – which is double the citywide average and similar to developing countries. I interviewed four doulas and researched the topic of doctor-patient relationships to create a prototype for the mobile app. Through an interview with a doula, I illustrate key elements to make this mobile app a success.
#surveillanceselfie
Surveillance and selfie culture collide to increase awareness and spark debate about the implications of mass surveillance in the 21st century. #surveillanceselfie is an ongoing digital media art project displaying the act of using a smartphone to watch 'the watcher' and think critically about this new age of Big Data and mass surveillance.
#the100dayproject
For 100 days, starting in April 2015, I created a collage every day as a part of #the100dayproject originally created by Elle Luna, an SF-based artist, for The Great Discontent online magazine. This creative endeavor, showcased on my Instagram (@lucymaelouise) was a test in commitment, endurance, inspiration, and letting go of perfectionism. It helped me to find beauty in the "everyday" and to just keep going even if it wasn't for a specific job, client, class, or assignment; it was just for me. This is a blog post about the experience.
Media
Relations
New York Times Op-Ed Feature
​Led effort connecting freelance writer and NYT editor with youth organizers to tell the story of the power of youth organizing and its impact on the 2020 election.
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Clear Channel Radio Special
​Co-produced Clear Channel Radio special program, "Together We Are Greater Than AIDS" to discuss impact of HIV/AIDS in African-American community featuring panel of celebrity guests.
EBONY Magazine HIV/AIDS Series
​Collaborated with EBONY Magazine to raise awareness of HIV Testing Month by providing HIV/AIDS related content and stories of Greater Than AIDS Ambassadors.
Social Impact
&
Partnerships
Social Impact Partnerships: Youth Vote 2020
Spearheaded multiple key partnerships with corporations including ViacomCBS helping drive a new dominant narrative in the media that amplified the power of the youth vote and the vital role of young people in our democracy.
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Refugee Communications Project
Managed design and executed implementation of digital communications strategies (SMS campaign , website , and mobile app) to best reach refugees throughout their resettlement journey to the United States from pre-departure to post-arrival. I also employed user-centered design strategies such as conducting user testing sessions with refugees and created promotional materials to increase the uptake of these digital channels.
Implemented RealTalkDC social marketing campaign motivating nearly 2K youth ages 13 – 24 to get HIV/STI tested and nearly 10K youth accessing HIV info through digital media, PR, and events.
Erase the Epidemic Editorial (PDF)
This editorial addresses the religious community in Washington, DC to show how the church can make a positive impact on supporting people living with HIV and preventing new infections in the city.